The Web Connector links your website to a Data 360 dataspace and provides the SDK script that captures behavioral events from your visitors.
This section covers creating and configuring a Web Connector in Data 360 Setup and defining URL parameters. After setup, Data 360 begins ingesting behavioral and profile data from your connected web source.
Creating a Website Connection
- Go to Data 360 Setup and click Web & Mobile Apps.
- Click New.
- Enter the app name and select Website as the connector type.
[ACTION REQUIRED: Update Image Here] - Original Context/URL: Screenshot of the new connection creation screen showing the app name field with Website selected as the connector type.
[ACTION REQUIRED: Review Note] - NOTE: To change your app name after creation, click Edit on the connector record.
[ACTION REQUIRED: Review Note] - WARNING: Do not upload your schema file at this stage. Schema uploads are permanent — once a schema is uploaded, fields and events cannot be removed or modified, only added. Complete the Sitemap configuration first, then validate that all sitemap events are firing and translating correctly using the browser console debugging step. Only after events are confirmed in the console should you upload the schema and proceed to create a Data Stream in Data 360. See Event Debugging for steps.
Saving the Connector
- Enter a name for the Website Source and click Save.
Once saved, the connector is active. Data 360 ingests engagement data from your connected source every 15 minutes and profile data every hour.
Sharing the Tracking Script with the Website Team
Once the web connector is created, Data 360 generates a tracking script that must be embedded on every page of your website to enable data capturing.
- Go to Data 360 Setup and click Web & Mobile Apps.
- Click on the connector you created.
- Locate the Tracking Script block and click Copy to copy the script snippet to your clipboard.
- Share the copied script with your website team and instruct them to embed it in the
<head>of every page on the site.
[ACTION REQUIRED: Update Image Here] - Original Context/URL: Screenshot of the connector page showing the Tracking Script block with the Copy button.
[ACTION REQUIRED: Review Note] - NOTE: If the script needs to be deployed locally for testing or development, the Sitemap Builder Chrome Extension can be used to inject and run the script directly in the browser without modifying the site’s source code.
[ACTION REQUIRED: Update Image Here] - Original Context/URL: Screenshot of the completed connector record showing the source name and active status.