Personalization Configuration

Build the response templates, recommenders, and personalization points that define what decisions get served and how content is rendered.

What’s in this section

  • Recommenders — Combine a Profile Data Graph and an Item Data Graph to power ML-driven or rules-based item recommendations.
  • Response Templates — Define the shape of a personalization response — which fields a business user configures and what data is returned at runtime.
  • Personalization Points — Named slots in your experience (e.g., home_hero) that your front end calls to request a decision.
  • Experience Templates(Coming soon) Reusable experience configurations that bundle targeting rules, response templates, and content variants.

Start: Recommenders →