Agentforce Adaptive Websites

Updated Nov 8, 2026 Based on web research updated 2026-11-08

Give an Agentforce agent a live Personalization decision by wiring the Get Personalization Decisions Flow action into Agent Builder as an agent action. The agent calls that action mid-conversation and uses the returned decision to tailor what it shows or says.

Wire the decision into an agent action

  1. In Agent Builder, create a new agent action and set its source to Flow.
  2. Select the Flow built around the Get Personalization Decisions action, and map the personalization point and individual-identifier inputs.
  3. Add an instruction telling the agent when to call the action (for example, “before recommending content, check for a personalization decision”).
  4. Test the agent in a conversation and confirm it uses the returned decision content in its reply.
Get Personalization Decisions Flow action configured as an Agentforce agent action in Agent Builder
Screenshot: Agentforce agent action calling a Personalization decision

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