Define a content schema

Updated Nov 8, 2026 · Based on Salesforce Personalization functional documentation and web research, 2026-11-08

A content schema defines the shape of the data a personalization decision returns — which item attributes to include and in what format — so every response for a given personalization point looks the same across channels. Set one up before you build a personalization point or decision.

Configure a content schema

1. From the App Launcher, search for and open Personalization Content Schema, then click New.
2. Select the data space the schema uses.
3. Select a personalization type: Recommendations or Dynamic Content.
4. Name the schema — the API name auto-generates — add an optional description, then click Next.
5. Add personalization attributes: text fields a marketer fills in when building a decision, such as header text, call-to-action text, or a URL.
6. For a Dynamic Content schema, click Save here.
7. For a Recommendations schema, click Next, then select the DMO that’s the root of your item data graph as the data source.
8. Select the DMO fields — and optionally up to five related objects’ fields — that the decision response returns, then save.