Create a recommender

Updated Nov 8, 2026 · Based on Salesforce docs and web research updated 2026-11-08

A recommender returns items from your content schema’s catalog, ranked toward a goal you pick — for example “customers who viewed this also viewed” or “trending now.” A decision calls the recommender to fill its response.

Create the recommender

1. From Personalization setup, create a new recommender.
2. Choose objective-based if you want Personalization to rank items using machine learning toward a goal such as Maximize Revenue or Maximize Clicks.
3. Make sure the fields that objective needs are present on your item data graph — an objective-based recommender can’t optimize toward data it can’t read.
4. Save the recommender, then attach it to a decision so a personalization point can serve its results.